Meet PROADDICTION

Introducing ProAddiction: The Future of Healthy Hair Straightening

We are thrilled to announce that ProAddiction is now part of Riley Salon Resources exclusive lineup! ProAddiction represents a breakthrough in hair straightening technology, offering a versatile, formaldehyde-free solution that caters to all your styling needs.
Key Benefits:
  • Non-Toxic Formula: Unlike many treatments, ProAddiction is 100% formaldehyde-free. This makes it not only safer for your clients but also more environmentally friendly.
  • Long-Lasting Results: ProAddiction doesn’t wash out—it grows out. This means that as hair grows, the treatment can be safely reapplied to maintain a flawless look. 
  • Minimal Aftercare: ProAddiction leaves no residue, making it easy for clients to style their hair right away. Plus, there’s no need for extensive aftercare.
  • Versatility: With just one primary formula, ProAddiction simplifies the process. Whether clients are seeking a simple defrizzing or a complete straightening, ProAddiction has them covered with minimal adjustments.
How It Works:

1. Preparation: Begin with a clarifying shampoo for virgin hair or a hydrating shampoo for damaged or color-treated hair.

2. Application: Dry the hair completely and apply the treatment in small sections, keeping it ¼ inch from the roots. Depending on hair color and type, use the appropriate treatment formula (Purple, White, or a mix).

3. Processing: Allow the treatment to process for 35-60 minutes, then rinse thoroughly. For straightening, use a hair iron or blow-dryer as preferred.

4. Post-Treatment Care: After rinsing, use a hydrating shampoo and apply a mask for 10 minutes to seal in the benefits.
ProAddiction not only transforms hair but does so with a commitment to health and safety. It can even be applied alongside other treatments and re-applied as needed. This innovative product ensures that your clients leave with beautiful, manageable hair every time. Experience top-tier hair straightening and care – bring ProAddiction to your salon and elevate your clients’ hair transformations.
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